Why did NetVU refresh its corporate identity?
We pursued a new identity that would better reflect our values, our members and our vision for the industry. In 2017, NetVU Board emphasized an enhanced, collaborative relationship with the new Vertafore leadership. A thriving users group adds tremendous value to the firm providing the technology. And NetVU’s influence – generated by education, leadership and peer-to-peer interaction – on Vertafore’s focus and services is highly beneficial for its customers.
While the two organizations are separate and independent, having synergy between them is a win-win for the entire industry.Thus, NetVU redesigned its brand identity so that the spirit of collaboration can be understood from an “at-a-glance” visual standpoint. And our new tagline, “Strength in Members,” signifies that we’re powered by our members, who help each other get the most out of their Vertafore solutions.